Prime Day Frenzy: Are Amazon’s ‘Big Deals’ Worth the Hype?
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A Mere 83 Days After Last Prime Day, Amazon is Hosting Prime Big Deal Days
A mere 83 days after the last Prime Day, Amazon is holding yet another massive online sale. This time, the shopping event is called Prime Big Deal Days, and it’ll take place Tuesday and Wednesday “to kick off the holiday season,” according to a news release.
Prime Big Deal Days: Everything You Need to Know
The idea is likely to gin up excitement around — and memberships to — Amazon’s Prime program, which costs $139 a year and comes with a host of perks like free two-day delivery, Prime Video and photo storage. During what some have nicknamed October Prime Day, Amazon promises to drop drop discounts “as often as every five minutes” on “seasonal products, home essentials, popular toys” and more, including Halloween costumes, makeup, sweaters and electronics.
Do I Have to be an Amazon Prime Member to Shop Prime Big Deal Days?
According to Amazon, yes.
But don’t stress too much. If you’re not a Prime member, you probably have a friend or relative who is. As of 2021, Amazon had 200 million Prime members. Also, if push comes to shove, you can get a free 30-day trial that will let you access Prime Big Deal Days (and cancel before you get your first bill).
How is Prime Big Deal Days Different from Prime Day?
The discounts vary, of course, but speaking broadly, it’s not. Because this sale takes place in the fall, it’s a bit more oriented toward holiday shopping, which in recent years has moved both up in the calendar and increasingly online.
“Consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” Vivek Pandya, lead analyst for Adobe Digital Insights, said in a news release.
Is it Smart to Shop Prime Big Deal Days?
On one hand, yes: “Taking advantage of early October discounts can be a great way for consumers to spread out holiday spending and also provide an opportunity to get early deals on those must-have gift purchases that may sell out later in the season,” Pandya says in an email interview.
On the other, you should be careful. A 2018 RetailMeNot poll found that about two-thirds of Americans admitted to making a purchase they weren’t planning on solely because they came across a coupon or discount.
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