In Video: Sky Bet EFL supports 'Every Minute Matters' in epic charity relay
Every Minute Matters: Sky Bet and British Heart Foundation Join Forces to Promote Life-Saving CPR Training
In an initiative to raise awareness and promote life-saving CPR training, Sky Bet and the British Heart Foundation have joined forces to support the iconic football clubs in the Sky Bet EFL. The campaign, aptly named "Every Minute Matters," aims to educate people on the importance of CPR training and save as many lives as possible. With the tagline "15 minutes of your time could literally save someone’s life," the initiative has already seen over 270,000 people take the Revive training tool to learn CPR.
The Mission
As part of the Every Minute Matters campaign, Sky Bet ambassadors, including football players and celebrities, will embark on a relay walk, covering over 1,500 miles, visiting all 72 Sky Bet EFL clubs. The goal is to educate as many people as possible on the importance of learning CPR and to encourage them to take action. By the time the campaign reaches the Sky Bet EFL playoffs at Wembley, it is hoped that over 350,000 people will have taken the 15-minute CPR training.
Personal Stories and Inspiration
For one of the Sky Bet ambassadors, the cause is deeply personal. Speaking about his brother’s sudden heart attack, he emphasized the importance of learning CPR. "He suffered a heart attack whilst in Snowonia and by the time the paramedics arrived, they tried to resuscitate him, but it was too late." He hopes that by sharing his story, others will take action to learn CPR and potentially save someone’s life.
Conquering the Hill, One Step at a Time
During the walk, the ambassadors faced various challenges, including a grueling hill climb. One of them admitted, "I’ve never been up this hill in my life, but with the help of our friends, I made it to the top!" Despite the physical demands, the group maintained their spirits, buoyed by the shared goal of promoting CPR awareness.
Why CPR Matters
The importance of CPR cannot be overstated. Revive, a training tool developed by the British Heart Foundation, is easy to use and takes only 15 minutes to complete. The ambassador who shared his personal story emphasized the need for urgent action: "Everybody thinks it’s important but doesn’t think it’s an urgent thing to do. But by the time it becomes urgent, it’s too late." He urged everyone to take action and learn CPR as soon as possible.
Conclusion
The Every Minute Matters campaign is a testament to the power of education and community coming together to make a positive impact. By raising awareness about the importance of CPR training, Sky Bet and the British Heart Foundation aim to save countless lives. Whether you’re a football fan or simply someone looking to make a difference, this campaign is an opportunity to join the movement and potentially change a life. So, take the 15 minutes to learn CPR and join the fight against heart disease.
Get Involved
To learn CPR, visit the British Heart Foundation’s website and search for the Revive tool. Take the 15-minute training and spread the word. Together, we can make every minute matter.
