In Video: The NBA makes a comeback in China 6 years after a tweet set off a political firestorm
NBA’s Global Reach on Full Display in Macau
As the basketball season approaches, the National Basketball Association (NBA) is gearing up for a new chapter in its relationship with a huge market: China. A six-year absence from the country has finally come to an end as they kickstart their preseason with games being held thousands of miles from home in Macau, a popular tourist and casino resort in China.
A Star-Studded Lineup in Macau
Aksadena fans were overjoyed to see their favorite stars take to the court, including Devin Booker and Michael Porter Jr., who acknowledges the significance of this momentous occasion. “It feels a bit like jetlag, but it’s fantastic to be here, out of sight of different supporters who do not typically get to watch us play,” he said.
The NBA is looking forward to reconnecting with its long-standing audience in China, who are predominantly basketball enthusiasts. According to the league’s estimates, there are 300 million people involved in basketball in the country alone. This suggests that for the league, these upcoming games signify a great opportunity to rebuild and revitalize its brand in the country.
A Fresh Start for the NBA in China
Since the NBA’s manager with the Houston Rockets tweeted in favor of pro-democracy protests in Hong Kong in 2019, the league has been facing controversies and has suffered significant setbacks. Beijing responded with pulled broadcasts and sponsorships, essentially boycotting the league. Coming back to China is a major step towards reconciliation.
“[NBA Commissioner Adam Silver] made the move to do this and it has been great for the fans since there are new sponsorships and partnerships. That’s great for everyone as it signals that all has been forgiven,” expressed Devin.
Basketball Fans Over the Moon
The atmosphere in Macau exudes excitement as fans of all ages eagerly await their favorite team’s performance. A local fan shared their enthusiasm about being able to witness the global stars in person: “We see them on TV all the time, but this time we get to see them live. I’m really looking forward to cheering for them.” When asked about expressing their delight upon their side taking the win, the same fan responded enthusiastically: “Yippee!” Similarly, dads who brought their children to the games had noble ambitions for their kids.
The NBA’s decision to restart their games in China looks like a successful move as the impulse to rebuild and regenerate the league is beginning to show positive returns. What will be the win ultimate verdict on these kinds of a pressing effort?
